Benchmarks
Ops metrics
What good looks like
Squire blogBenchmarks

Shopify support ops metrics that matter (and what “good” looks like)

Squire Research
December 29, 2025
7 min read
BenchmarksIntegrations

A CX leaderboard you can actually operate: first response time, time to resolution, deflection rate, and WISMO share of tickets.

The problem with vanity metrics

“Fast first response” is good — until it hides slow resolutions, too many touches per ticket, or a backlog growing during peak season.

A practical CX leaderboard

  • WISMO share of tickets (high share means tracking UX needs work)
  • Time to resolution by intent (WISMO vs. damaged vs. returns)
  • Deflection rate (self-serve + automation)
  • Escalation rate + accuracy (review mode saves you here)