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Squire JournalJanuary 2026

Benchmarks+playbooksfor modern ecommerce CX

Deep dives on WISMO volume, workflow automation, and safe AI rollouts — written for support ops teams that care about speed and accuracy.

Featured
Featured
WISMO volume
≈18% of incoming requests
Benchmark
WISMO ticket volume benchmark: how many “where is my order” tickets do ecommerce stores get?
The latest public benchmarks on WISMO support volume (order status inquiries), plus a practical way to estimate your monthly WISMO ticket load and reduce it with automation.
January 12, 2026
Latest
6 posts
Playbook
Deflect WISMO
Tracking-first checklist
Reduce WISMO tickets with proactive tracking: a simple checklist
A practical checklist to deflect “where is my order” tickets before they hit your inbox: notifications, tracking UX, and automated replies.
January 10, 2026
Guide
7 workflows
Ship in a week
CX automation quickstart for ecommerce: 7 workflows to ship in a week
The starter set of workflows that compound: WISMO, address changes, cancellations, returns, exchanges, and escalation rules.
January 6, 2026
Benchmarks
Ops metrics
What good looks like
Shopify support ops metrics that matter (and what “good” looks like)
A CX leaderboard you can actually operate: first response time, time to resolution, deflection rate, and WISMO share of tickets.
December 29, 2025
Safety
Review modes
Ship guardrails
Safe AI in customer support: manual, sandbox, and review modes
How to deploy AI in CX without compromising accuracy: guardrails, approvals, and gradual rollout strategies.
December 18, 2025
Integrations
WISMO context
Shopify + tracking
Integrations that make WISMO easy: order + shipping context in every reply
The core integrations that let your team answer WISMO in seconds: Shopify, shipping providers, and your help desk.
December 2, 2025