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Squire Journal•January 2026

Benchmarks+playbooksfor modern ecommerce CX

Deep dives on WISMO volume, workflow automation, and safe AI rollouts — written for support ops teams that care about speed and accuracy.

Featured
Featured
WISMO volume
≈18% of incoming requests
Benchmark
WISMO ticket volume benchmark: how many “where is my order” tickets do ecommerce stores get?
The latest public benchmarks on WISMO support volume (order status inquiries), plus a practical way to estimate your monthly WISMO ticket load and reduce it with automation.
January 12, 20269 min read
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BenchmarksIntegrationsPlaybooksWISMO
5 posts
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Playbook
Deflect WISMO
Tracking-first checklist
Reduce WISMO tickets with proactive tracking: a simple checklist
A practical checklist to deflect “where is my order” tickets before they hit your inbox: notifications, tracking UX, and automated replies.
January 10, 20266 min read
Guide
7 workflows
Ship in a week
CX automation quickstart for ecommerce: 7 workflows to ship in a week
The starter set of workflows that compound: WISMO, address changes, cancellations, returns, exchanges, and escalation rules.
January 6, 20268 min read
Benchmarks
Ops metrics
What good looks like
Shopify support ops metrics that matter (and what “good” looks like)
A CX leaderboard you can actually operate: first response time, time to resolution, deflection rate, and WISMO share of tickets.
December 29, 20257 min read
Integrations
WISMO context
Shopify + tracking
Integrations that make WISMO easy: order + shipping context in every reply
The core integrations that let your team answer WISMO in seconds: Shopify, shipping providers, and your help desk.
December 2, 20255 min read
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